Global Multinational Enterprise (MNE)


Ajit Kumar AJIT KUMARWISDOM IAS, New Delhi.

Global multinational enterprises (MNEs) are companies that operate on a global scale, as opposed to MNEs that are regionally focused. There are various definitions of what constitutes a truly ‘global’ company, but one way to interpret this is a company that has at least 20 per cent of its sales in each of at least three different continental markets.
So, a company where 70 per cent of their sales are generated in Asia would not be considered a global MNE even though they might have significant operations in more than one country, but one where 30 per cent of sales are from each of Asia, Africa and Europe would be considered a global MNE.
Example
MNEs such as McKinsey, Unilever and Wipro generate sales and profits in multiple locations across the world. 
 


Wednesday, 02nd Sep 2015, 08:11:12 PM

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