Cohort Analysis


Ajit Kumar AJIT KUMARWISDOM IAS, New Delhi.




 
Cohort analysis is a subset of behavioral analytics that takes the data from a given dataset (e.g. an eCommerce platform, web application, or online game) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to “see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes. For example, examining the fertility behavior of the cohort of people born between 1940 and 1945 through their entire childbearing years. Rates derived from such cohort analyses are cohort measures.


 
 



Thursday, 29th Jun 2017, 07:00:51 AM

Add Your Comment:
Post Comment